Snapshot of my proudest research + data driven designs
Gamified offers promotion where users are able to earn Bonus miles in store or online.
261K total participants
15.1M Bonus Miles Issued
850k session recorded
Flight 1.5 Platform
Upgraded flights platform that focuses on choice, flexibility and transparency.
Improved value per mile (VPM) by 24% in first 3 weeks
Significant growth of credit card ticket sales
Expanded from 14 airline partners to 65+
Promo Code Feature
Adding a promotion code + Promotion opt-in feature in the flights booking flow
Adjusting the Flight Benefit (for AMEX and World Elite users) to be used once-per-year and apply during the redemption process
AIR MILES Design System
Processes, documentation, templates, guidelines, best practices, systems integration, governance, education--it's not just a pattern library