Amandreo
Projects
About
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Snapshot of my proudest research + data driven designs
Facilitation
Resposive
Usability Testing
Gamified offers promotion where users are able to earn Bonus miles in store or online.
Impact:
261K total participants
15.1M Bonus Miles Issued
850k session recorded
Web design
Accessibility
Upgraded flights platform that focuses on choice, flexibility and transparency.
Improved value per mile (VPM) by 24% in first 3 weeks
Significant growth of credit card ticket sales
Expanded from 14 airline partners to 65+
Web Design
Usability Test
Adding a promotion code + Promotion opt-in feature in the flights booking flow
Adjusting the Flight Benefit (for AMEX and World Elite users) to be used once-per-year and apply during the redemption process
Design System
Processes, documentation, templates, guidelines, best practices, systems integration, governance, education--it's not just a pattern library
Consistency
Efficiency
Scale