Market based pricing + Rebrand
Upgraded flights platform that focuses on choice, flexibility and transparency.
As the UX Design lead, Flight 1.5 was one of my biggest challenges. Our UX process transformed to a UX toolkit and we needed to adapt our process to balance business needs and limited time.
Lead UX Designer
Improved value per mile (VPM) by 24% in first 3 weeks
Significant growth of credit card ticket sales
Expanded from 14 airline partners to 65+
Despite technical limitations and limited time, Flight 1.5 was a great foundation in building AIR MILES travel platform
To learn more about the design process of facilitating workshops, conducting usability tests and using research and data-driven methodologies please get in touch.