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Flight 1.5

Market based pricing + Rebrand

Upgraded flights platform that focuses on choice, flexibility and transparency.

As the UX Design lead, Flight 1.5 was one of my biggest challenges. Our UX process transformed to a UX toolkit and we needed to adapt our process to balance business needs and limited time.

Role
Category

Lead UX Designer

Timeline

Rebrand

UI Design

4 months

Highlights

Improved value per mile (VPM) by 24% in first 3 weeks

Significant growth of credit card ticket sales

Expanded from 14 airline partners to 65+

Despite technical limitations and limited time, Flight 1.5 was a great foundation in building AIR MILES travel platform

To learn more about the design process of facilitating workshops, conducting usability tests and using research and data-driven methodologies please get in touch.